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Five disciplines.
One outcome: profitable spend.

Everything you need to run paid acquisition end-to-end — strategy, execution, infrastructure, and creative. Run by the same operator who builds your funnel, not a six-person account team.

/ 01 — Media Buying

Paid traffic that pays — across the platforms that actually scale.

Eleven years buying on Meta, Outbrain, Google, Taboola, and native networks across health, finance, and home services. We treat the auction like our own P&L, because for most of our history it was. No "set and forget" — daily reads, weekly resets, ruthless on what dies.

  • Account architecture: campaign structure, naming conventions, audience pillars
  • Daily and weekly performance reads with action items, not just charts
  • Ad-account rehab — fixing pixel issues, attribution gaps, learning-phase resets
  • Bid strategy and budget allocation across channels and audiences
  • Creative testing cadence informed by data, not gut
MetaOutbrainGoogleTaboolaMGIDRevContent
Live · Last 30 days Active
$50M+
Total spend managed since 2015
Channels
6+
Verticals
7
Cadence
Daily
/ 02 — Lead Generation

Owned-domain lead funnels for home services, fintech, supplements, and telehealth.

We don't run leads through someone else's marketplace. We build owned funnels on owned domains — quizzes, advertorials, presell pages, conversion-tested forms — so you control the asset, the data, and the unit economics. Verticals where we've operated profitably since 2015.

  • Lead-gen funnel architecture: ad → presell → quiz → form → CRM handoff
  • Owned-domain hosting via Cloudflare Pages with deployment automation
  • Lead validation, dedup, and CRM routing (HubSpot, Close, Pipedrive, custom)
  • Real-time lead-quality scoring and feedback loops to ad platforms
  • Compliance-aware copy for regulated verticals (insurance, finance, health)
HVACRoofingSolarInsuranceFintechTelehealth
90-day average Active
+1,284
Qualified leads / day at peak campaign
Avg CPL
$24
Conv rate
8.4%
Owned
100%
/ 03 — Conversion Optimization

Section-by-section testing on advertorials, presells, and quiz funnels.

Most agencies test a button color and call it CRO. We test the hook, the hero image, the social proof block, the offer construct, the form length — section by section, hypothesis by hypothesis. Then we scale what prints. We've shipped hundreds of advertorial pages, mostly in nutra and home services, and we know which patterns convert.

  • Advertorial and presell page builds — single-file HTML, fast-loading
  • Multi-step quiz funnel design with progressive profiling
  • A/B and multi-variate testing infrastructure (server-side + client-side)
  • Heatmap, scroll, and session recording analysis
  • Mobile-first design with conversion benchmarks per device class
AdvertorialsPresellsQuizzesA/B TestingHeatmaps
Avg engagement uplift Active
+38%
Conversion rate increase post-rebuild
Pages built
200+
Tests/mo
12+
Avg lift
+38%
/ 04 — Tracking Infrastructure

Server-side, multi-layer attribution that survives iOS, ATT, and ad blockers.

Tracking you can't trust is worse than no tracking — you make decisions on bad data. We build server-side conversion APIs (CAPI), multi-layer ClickFlare domain resolvers, pixel deduplication, and Cloudflare-routed event pipelines. The result: clean attribution, fewer auction misfires, lower CPAs.

  • Facebook CAPI implementation with deduplication
  • 5-layer ClickFlare tracking domain resolver with dead-button fallback
  • Server-side pixel firing via Cloudflare Workers / Pages Functions
  • Multi-touch attribution modeling and reconciliation
  • Geo-detection, device-class, and source-domain tagging
CAPIClickFlareCloudflareGTMServer-Side
Match rate (vs default) Active
+62%
Improvement in event match quality (EMQ)
Layers
5
Dedup
100%
EMQ
9.4
/ 05 — Creative Strategy

Hook × angle frameworks. Direct-response copy. UGC briefs that actually get used.

We don't shoot brand films. We ship ad variations on a weekly cadence until one prints, then ten more like it. Hook × angle grid for ideation, direct-response copy informed by 11 years of testing, UGC briefs short enough that creators actually read them.

  • Hook × angle creative ideation grid (M3 method-style)
  • Direct-response ad copy and script writing
  • UGC creator sourcing, briefing, and feedback loops
  • Static, video, and carousel ad production briefs
  • Weekly creative testing cadence with kill / scale criteria
HooksAnglesUGCDR CopyStaticsVideo
Avg per active campaign Active
12+
Ad variations shipped per week
Hook×angle
M3
Format
All
Cadence
Weekly

Want to see what this looks like for your offer?

Send your offer, current spend, and CPA target. We'll come back with a take inside 24 hours.