Things people ask before they sign.

We typically work with brands spending at least $30K/month on paid acquisition. Below that, the math on a partnership with us doesn't pencil out for either side. If you're pre-spend, we can refer you to operators who specialize in zero-to-one builds.

Both, depending on fit. Performance-based, hybrid, and flat-retainer engagements all live on the menu. We structure deals so we eat what we kill — if we can't move the metric, we shouldn't be paid like we did.

We sign 90-day initial commitments by default — long enough to actually run audit, build, launch, and the first scaling cycle. After that it's month-to-month. We've had clients for 6 years and clients we ended at day 89.

If we can't get to a profitable CPA inside the agreed runway, you get a clear post-mortem and we end the engagement. We'd rather lose a client than keep collecting checks on a campaign that isn't working. That's how reputation gets built over 11 years.

Two weeks from contract to first dollar live, on most engagements. Faster if your assets are already in good shape. The audit and build phases are where we don't cut corners — that's the difference between scaling profitably and burning through budget.

It's mostly async — we get access to your ad accounts, tracking, CRM, and current funnel pages, then we go to work. One scheduled deep call early in the audit, written diagnostic at the end, and a single all-hands review before we start building.

Daily reads in writing, weekly written summary with kill / scale calls, monthly performance review, quarterly strategy reset. Plus a direct Slack or email line — no pinging an account exec who pings someone else.

Yes — most engagements involve some form of creative collaboration. We can brief your team, hand them tested hooks and angles, or run end-to-end with our own creator network. Whatever's faster for shipping ad variations.

Home services lead gen (roofing, HVAC, solar, insurance), supplements / nutra, telehealth, fintech, and DTC e-commerce with strong margins. We don't take on offers we can't make profitable — better for you, better for us.

Sometimes, but it's not our specialty. Our edge is in direct-response, high-volume consumer paid acquisition. If you have a B2B SaaS with a long sales cycle and ABM-heavy approach, there are agencies that will serve you better.

Yes — most of our work has been in regulated spaces (health, finance, insurance). We know the policy guardrails, write to them deliberately, and have spent enough time getting accounts banned and unbanned to keep yours safe.

We work primarily with US-based brands but have run campaigns in Canada, UK, and Australia. International compliance, language, and platform rules add complexity — we'll be honest if it's outside our zone.

The operator who built your funnel. Not an account exec, not a junior strategist. We deliberately keep the practice small so the same person is on the audit, the build, the daily reads, and the monthly review. Less rope on the telephone game means faster decisions.

Both. We brief and direct UGC creators, write direct-response copy, and design landing pages and advertorials. We don't shoot brand films — we ship ad variations on a weekly cadence until something prints, then ten more like it.

Live dashboard wired to your real numbers. Daily writeups in your inbox or Slack. Weekly written summary with kill / scale recommendations. Monthly performance review. No 40-slide quarterly Keynotes — that's what dashboards are for.

Yes. Pages, ad creative, copy, tracking infrastructure — all yours. We work on your domains, your ad accounts, your tracking. If we part ways tomorrow, you keep everything we built. That's the operator way.